Branded Content

Branded content and commercial work I've produced, written and/or directed.

One of the most recent videos I directed for McLaren, an announcement video for brand ambassador, massive TikTok star and actress Indiana Massara

My team handled post production on this video, which was McLaren’s best performing main channel video in several months

Promotional video for a reboot/rebrand of McLaren’s esports and youth culture subchannel

Sizzle for a global online activation for EA’s Wild Hearts ft. several huge international creators

Sizzle from a successful live activation for Gillette that took place at the Austin F1 race in 2022

I had this sizzle made for a Clio-award winning Apex Legends V-Tuber campaign managed through Loaded

An original animated trailer I wrote and produced for Nitro Stream Racing, ft. several top gaming influencers

A sizzle reel I had made for Open World / Loaded featuring primarily my own branded work.

We worked with Gucci on this capsule drop video, that was a first for high end fashion and gaming/streetwear collaboration

I would usually create a BTS video for every apparel drop video we produced at 100T. This is the BTS for our Gucci shoot

The announcement video we created for the 100 Thieves x Attack on Titan capsule collection. Sold out in minutes

The announcement video we created for the 100 Thieves x Halo capsule collection. Sold out in under an hour

One of the things I really enjoy most of all is casting. This cooking video, sponsored by Twisted Tea, features just an all-star lineup, especaialy our guest chef Miltpapi

This is one of the best examples of a mini-doc AND a sponsored video (for Chipotle) that I can think of

I worked with game deisgner Spenser Starke to develop and pitch an entirely original D&D-like game and series to Coke Energy

We did so much custom content for Totinos Pizza Rolls at 100T, but this one was by far the most clever IMO. Even created a genuine Nick Cage deep fake for this one

This is one episode of an entire sponsored series for Rockstar Energy drink that generated millions of views across 100T, social platforms and 2Hype’s individual pages

It is NOT easy to generate organic viewership for LoL content in NA. Here, we did it consistently with a show sponsored by GrubHub

Custom live action announcement for the 100T x Higround announcement drop that I wrote and produced

2D animated announcement video for Higround keyboard drop with animation by LowBrow

This was another Higround announcement that just really went above and beyond, love this one

Absolutely stunning CG announcement video for 100 Thieves x Higround acquisition and initial drop that I wrote and produced

This is one of 250(!) packages with pros, casters and devs that I directed for Blizzard’s Hearthstone Summer Championship

Another of my favorite pieces from the Hearthstone Summer Championship, ft. the devs

I co-directed this behind-the-scenes doc of Blizzard’s Overwatch League for twwitch via Paragon Creative Agency

This is one of several branded and influencer-packed videos People Be Like created for Toyota

This ad was made with PipocaVFX to promote the popular mobile game 'Mobile Strike'

This branded video for Discovery's 'Monster Week' features a live alligator!

This animation was created for Bethesda's 'Elder Scrolls Online' on SuperPanicFrenzy

This "home-version" of  Discovery's 'Naked & Afraid' was a hit on YouTube and Facebook

This 20M+ view stop-motion video was made to promote both Sony's 'Ghost Rider' and Capcom's 'MVC3'

We went shark-diving with a genuine aquaphobic to promote Discovery's 'Shark Week'

I made this animated Shell FRN ad with my frequent collaborators at LowBrow Studios

MoneyGram liked the ad Ben Basic and I did for PayPal so much that they wanted one too

I wrote and produced this animated series for Avenged Sevenfold, directed by Metalocalypse's Jon Schnepp

This episode of our animated Batman parody series was an ad for Squarespace (which I used to make this website!)

This custom Lego animation was made  for Ubisoft to promote their 'Ghost Recon' series

Dozens of partner videos were created by my team to promote Mortal Kombat Legacy, one of the 1st truly big-budget live action digital series. This is one of my favorites

I worked with OG animation producer Eric Calderon to create this prequel for Universal Pictures and The RZA's 'The Man with the Iron Fists' 

I ran a merchandise company for Discovery, and this is the ad I created for the relaunch

This was a collaboration between my entertainment team at Machinima, our partner and frequent collaborator 'Pwnisher, martial arts stunt team 'EMC Monkeys' and Square Enix, in promotion of their game 'Sleeping Dogs'